Jon Miller from Demandbase: Why You Should Start Moving Away From ABM

In this episode, host Shahin Hoda chats with Jon Miller, CMO of Demandbase, about the current state of account-based marketing and why organisations should consider moving to its more grown-up sibling.  Based on his years of experience founding and managing global companies such as Marketo and Engagio, Jon highlights the mistakes marketers make while executing their ABM strategy and why Account-Based Experience (ABX) is the next frontier.  Jon discusses how ABX uses the tools provided by ABM hand-in-hand with the customer experience focus of demand generation. Jon concludes the discussion by sharing his take on the future of Account-Based Experience (ABX) and how it will evolve in the next three years.  Ready the show notes: https://xgrowth.com.au/blogs/move-from-abm/ Join the Slack channel: https://growthcolony.org/slack