Jon Panker & Greg Wood: How to Reach the Buying Committee

Today Shahin speaks with Jon Panker, Managing Director for Japan & Asia Pacific at TechTarget & Gregory Wood, Head of Marketing Science, Technology, Data & Analytics for APAC at SAS  They talk about how and why marketers should aim to reach the entire buying committee at their target accounts – and why just aiming to get the attention of the C-level isn't enough anymore. Read the show notes: https://xgrowth.com.au/blogs/reach-buying-committee/ Join the Slack channel: https://growthcolony.org/slack