Justin Smith: Create Personality for Your B2B Brand

In this episode, host Shahin Hoda speaks with Ansanada’s Global Chief Marketing & Chief Creative Officer, Justin Smith to go deep into how B2B organisations can create a brand personality. Shahin and Justin go through the origins of Ansanada and provide great insights on why brands should focus on distinction, instead of differentiation. This episode is a unique opportunity to get inspiration from real actions taken by a B2B Fintech company. Read the show notes: https://xgrowth.com.au/blogs/create-b2b-personality/ Join the Slack channel: https://growthcolony.org/slack