Lubaina Rangwala from Thoughtworks: How to Run Account-Based Marketing Across APAC

In this episode, host Shahin Hoda chats with Lubaina Rangwala, Global Account-Based Marketing Lead at Thoughtworks, about how organisations can successfully run account-based marketing in the APAC region. During the conversation, Lubaina mentions the factors that govern the kind of ABM strategy to use per country. She emphasises the importance of thought leadership and partnering-for-content as a key strategy to engage with top-of-the-funnel accounts.  She concludes the discussion by sharing some learnings from her past ABM campaigns at Thoughtworks and future initiatives in the pipeline. Read the show notes: https://xgrowth.com.au/blogs/run-abm-apac/ Join the Slack channel: https://growthcolony.org/slack