Micah Gabriels: How to Transition from Word of Mouth to Marketing-Led Growth

In this episode, host Shahin Hoda chats with Micah Gabriels, CEO at Mooven, a company building software solutions for traffic management to reduce the impact of construction and roading projects. They discuss how Mooven has transitioned from a word-of-mouth approach to a marketing-led growth plan, the challenges they've had along the way, how they've addressed them and what's next. Micah is an environmental economist by training who spent the latter part of his career creating customer-centric products. He is passionate about bringing these experiences together to drive transformative outcomes for society by enabling us to transition to the cities of the future more quickly — while also enjoying the journey. Join the Slack channel: https://growthcolony.org/slack