Mitchell Mackey: Why Marketing Should be Represented on the Board

In this episode, Shahin chats with Mitchell Mackey, the Marketing Director at Ansell Healthcare about marketing representation at the board level. They go deep into why it’s important to have marketing represented in the board room, and how can marketing get there in the first place. We’ll learn how marketing can interact with the C & B level people, and how marketers can learn to speak their language? Now, more than ever, as we reset for the post-pandemic ‘new normal’ organisations must recalibrate to enable superior degrees of customer accessibility, responsiveness, transparency and personalisation. The key? Marketing having representation at these levels. Read the show notes: https://xgrowth.com.au/blogs/marketing-present-board-level/ Join the Slack channel: https://growthcolony.org/slack