Natalie Mendes: Account-Based Marketing Before and After COVID-19

Shahin is joined by Natalie Mendes, Head of Account-Based Marketing at SAS. They discuss how Natalie and the SAS team's account-based marketing strategy has changed and transformed due to the COVID-19 pandemic over the past few months. With a background as a data science consultant (read her blogs), Natalie has been working in a sales and marketing pursuit role advising large strategic accounts for over 20 years. Progressing her journey as a Product Marketer and developing her career in Marketing, she was tasked with a new initiative to set up the APAC Account-Based Marketing framework – so she jumped at the idea as she loves fresh challenges. Read the show notes: https://xgrowth.com.au/blogs/abm-before-after-covid/ Join the Slack channel: https://growthcolony.org/slack