Paul Gibson from Demandbase: How to Recession-Proof Your Marketing Strategy With ABX

Discover the State of Account-Based Marketing in APAC with xGrowth's State of ABM in APAC Report. Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing. _________________ Shahin chats with Paul Gibson, Vice President International at Demandbase about how to recession-proof your marketing strategy with ABM and ABX. Paul is passionate about helping businesses harness the power of technology. With over 15 years in the digital martech space and a proven track record of entering a new region, building teams, exceeding goals and delivering strong revenue growth. Paul was the first Demandbase employee in EMEA, with a mission to evangelize ABM, define a go to market strategy, and build a world class team.  Prior to Demandbase, Paul held roles at Microsoft, AgilOne, StrongMail Systems and several other martech companies. _________________ For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]