Pauline Grech: Industries That Are Pivoting to Survive COVID-19

Pauline Grech, Head of Digital Strategy from Intermedia Group joins host Shahin Hoda to talk about how COVID-19 has impacted B2B advertising. They review the wins and misses of the industries that have been deeply affected, and how the lessons learned under a pandemic scenario can help reinvent the digital marketing strategies in B2B moving forward. Read the show notes: https://xgrowth.com.au/blogs/industries-pivioting-survive-covid/ Join the Slack channel: https://growthcolony.org/slack