Rebroadcast | EP #99 How to Roll Out Pipeline Acceleration

Hey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Listen now: https://bit.ly/3r2iWV6 Shahin Hoda chats with Christopher Willis, Chief Marketing Officer & Chief Pipeline Officer at Acrolinx, about how B2B marketers should think about pipeline acceleration and how they can execute it successfully.  During the conversation, Chris emphasises the importance of having consistent meetings with sales and revenue executives about their pipeline for future quarters. He also talks about the marketing team’s role in removing any risks concerning the deals in the sales pipeline. Chris advises marketers to centralise their reporting function and shares exciting stories from his more than 20 years of industry experience.   For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/ Read the show notes: https://xgrowth.com.au/blogs/rollout-pipeline-acceleration/ Join the Slack channel: https://growthcolony.org/slack