Rory Boyle: Sales and Marketing Metrics for B2B Founders

Shahin chats with Rory Boyle, Managing Director at Hampers with Bite about how to measure and budget sales and marketing activity as a B2B founder.  Rory is the founder of Australian based B2B gifting company Hampers with Bite, which recently sold up to $28.3 million. Rory is also the founder of another successfully branded merchandise company called Promotions Warehouse, which specialises in B2B promotional products. Join the Slack channel: https://growthcolony.org/slack