Ruth Stevens: How to Organise and Leverage Your B2B Data

Shahin talks to Ruth P. Stevens, B2B Marketing consultant, author and educator about everything marketing and data and why data is becoming more and more important in B2B. Ruth consults on customer acquisition and retention, specialising in B2B markets. She advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM.  Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.  Read the show notes: https://xgrowth.com.au/blogs/organise-b2b-data/ Continue the conversation on Slack: www.growthcolony.org/slack