Steve Watt: Your First Account-Based Marketing Campaign

Shahin chats to Steve Watt the VP of Marketing at Grapevine6 about Account-Based Marketing and about how to go about planning your first campaign. Steve Watt is VP Marketing at Grapevine6, the enterprise social engagement platform trusted by many of North America’s largest banks, wealth management firms, insurance companies, and technology providers. Steve believes that many sales and marketing mindsets, strategies, metrics and tactics are beyond their “best before date”, and that B2B leaders need to reject many of the approaches that have gone unquestioned for too long. Read the show notes: https://xgrowth.com.au/blogs/account-based-marketing-campaigns/ Join the Slack channel: https://growthcolony.org/slack