The Journey of a 2.5 Year-Old ABM Program

Hey there! We've got our next webinar coming up on ABM & Customer Marketing! Register here: https://bit.ly/45rkiZa Shahin chats with Matt Wade, VP of Marketing at BlueBotics, about what their 2.5-year-old ABM program looks like and how they’ve gotten to where they are. The episode covers the following: The stages of account maturityThe mistakes made along the wayHow to improve KPIs and attributionThe tools used Matt joined BlueBotics in 2019 to head up the firm's growing marketing function. A well-travelled ex-journalist, he has a wealth of experience working with cutting-edge technology companies across the globe. Matt is an experienced B2B marketer with a deep content marketing background. By focusing obsessively on customer insights and clear communication, he has helped several international SMEs such as BlueBotics (automation), senseFly (commercial drones) and Phonak Communications (hearing technologies) to grow their brands and drive growth. Resources mentioned in this episode: Building a StoryBrand - Donald MillerThey Ask, You Answer - Marcus SheridanGaryVee _________________ For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]