What You Should Know About Product-Led Growth (PLG)

Shahin chats with Hamish Grant, Vice President Marketing at SafetyCulture about product-led growth. The episode covers: The PLG modelThe importance of company culture in regard to PLGThe importance of all customers Hamish is an experienced marketer, strategist and business leader with a passion for new technologies and hyper-growth companies. He specialises in category-defining growth strategies from startup to enterprise, and has held a number of senior leadership roles in technology companies in Australia and around the world. Resources mentioned in this episode: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets _________________ For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/ Miss out on our latest webinar? Listen here: https://xgrowth.com.au/blogs/programmatic-abm/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]