#11 - Augmented Reality and the Future of eCommerce Advertising w/ Casie Lane Millhouse

We’re exploring a new frontier in the eCommerce world with this episode! Scott interviews Casie Lane Millhouse, an Innovation and Technology Communicator consulting in the AR/VR space, about augmented reality, what it is, and its current place in the eCommerce landscape. While Casie believes that AR technology hasn’t hit its tipping point yet, more and more fashion brands are integrating it into their marketing strategy - find out the advantages of researching & investing in this strategy now to help bring your brand into the forefront of eCom advertising. Equal parts insightful and mind-blowing, this conversation also includes Casie’s walkthrough of the advancements made within the AR space now, the exciting capabilities of augmented reality, and what makes social AR different from web AR. Scott & Casie also discuss a particularly fun & exciting case study of Augmented Reality ads that will pique your interest. You don’t wanna miss this one! For more real-time updates, connect with Casie: Casie Millhouse on LinkedInCasie Lane on InstagramCasie Lane on TwitterIf you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital