#18 - Maximize Your Website's Profitability: Essential Strategies for Conversion Rate Optimization w/ Drew Himel

Feel like you've tried everything to boost sales but just can't seem to shift the needle? One of the most overlooked ways to scale your brand is by optimizing your website for increased conversions and customer retention.In this episode, Scott & Ray are joined by Drew Himel, CEO & Founder of PCR Agency, to talk about conversion rate optimization (CRO) and the strategies that can boost your brand's profitability and retain those hard-earned customers.With more than a decade of experience leading PCR, Drew shares powerful insights and actionable tips including the oft-missed, consumer-centric elements of a website that keep customers coming back, ways to improve your website’s performance, and the specific strategies to maximize retention for DTC brands.You’ll figure out where to begin in your CRO journey, which tools to use, and discover how to avoid some of the biggest mistakes eCom brands make when setting up their websites.For real-time updates, connect with Drew: Drew Himel on LinkedInDrew Himel on InstagramDrew Himel on TwtterConsultPCR Website ConsultPCR Instagram  Platforms referenced in this episode: HubSpotKlaviyoMalomoOkendoRecharge PaymentsGoogle OptimizeA/B Tasty Dynamic Yield Optimizely ElevarEnquireLabsLightspeedIf you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!