#19 - Don't Forget Your Customer! Effectively Using Customer Service & Feedback to Build a Successful Brand w/ Bryan Clayton

Running an eCom brand requires you to consider many perspectives, but how often are you really considering the consumer in your decisions? In this episode, join Scott as he sits down with Bryan Clayton, CEO & Co-Founder of GreenPal, for a conversation on the pivotal role of customer service, improving the trust between brand & community, and the mental frameworks needed to develop a successful, consumer-focused business. From starting his own landscaping business at 18 to establishing GreenPal as the 'Uber for lawn care' with over 100,000 active users on the app, Bryan shares in-depth learnings and case studies to help you understand customer logic and how to apply it to your brand offering. Scott & Bryan also discuss the early-stage struggles GreenPal faced, how GreenPal removed sales-sabotaging friction from the customer buying experience, and the strategies they employed to develop the product with their customer in mind. This episode is a must-listen for entrepreneurs & brand owners who want to figure out how to crack the customer service aspect of their business and keep their customers coming back. For real-time updates, connect with Bryan: Bryan Clayton on LinkedIn Bryan Clayton on Instagram Bryan Clayton on Twitter GreenPal WebsiteGreenPal on FacebookGreenPal on TwitterBooks  referenced in this episode: Good to Great by Jim CollinsBuilt to Last by Jim Collins The 7 Habits of Highly Effective People by Stephen CoveyA Million Miles in a Thousand Years: How I Learned to Live A Better Story by Donald MillerIf you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!