Scaling to 150k: The Secrets to More Paid Subscribers with Aakash Gupta (#010)

"Collaborations are not optional. They’re the fastest way to grow a newsletter.” — Aakash Gupta, Product GrowthChenell & Dylan sit down with Aakash Gupta of the Product Growth newsletter in this episode. When Chenell researched & wrote her GIR Deep Dive on Aakash last year, he had just hit 100k subscribers. He's now grown to over 150k subscribers, publishes multiple times per week—and started a new podcast this past August. Aakash shares how he's grown his newsletter, where he focuses his energy, and how he manages the massive amount of content he's publishing.  → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >>KEY TAKEAWAYSAakash’s intentional strategy for creating a durable business that he loves—why he’s in it for the long haulThe surprising role of collaborations in newsletter growth (and what Twitch creators taught him about success)How Aakash is "optimizing for the internal share" and why he's doubling down on the strategyGrowth experiments: How sending more content affects paid subscriber growthLaunching a podcast while managing a newsletter: The trade-offs, lessons, and unexpected benefits.Mastering SEO basics: How Aakash ensures his content stays discoverable (and what role backlinks play).The paid newsletter promise: Why Aakash guarantees 10x ROI—or your money back.What Aakash has planned for growth and product in 2025.LINKS MENTIONEDAakash's Product Growth newsletterAakash's websiteAakash's Book (Amazon.com)Aakash Gupta GIR Deep Dive: Article || Video Growth In Reverse PRO CommunityCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archiveFOLLOW ON SOCIALChenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!Thanks to Tim Forkin for editing these episodes.