How UX Research Leads to 34.5% Increase in Conversion Rate

In this episode, I asked Nick Disabato to tell his story how helped an ecommerce store. We've covered: 1:09 - Nick's experience in CRO & UX Research 2:04 - Backstory of Thigh Society's hunches to insights 4:54 - How did he decide which insights to pick? 9:08 - How did he decide to to pick the right customer for his research? 11:19 - Research sometimes leads to information overload - How to fix that challenge? 12:18 - Nick's golden framework to prioritze these insights to a good CRO initiative 14:03 - Rapid-fire round Links Thigh Society case study Nick's Finding Clarity Podcast Nick's Value-Based Design book Jobs To Be Done Framework Don't Make Me Think