Should You Create A New Category If You Are Not The Leader?

In this episode, we'll answer this question and when does it make sense to create a category. 1:47 - The story about category creation. 7:35 - When it started making sense to create a category of "Customer Lifetime Value". 9:03 - What efforts Omniconvert is making to create a category. 14:54 - Three things you should remember when creating a category. 20:43 - My thoughts on category creation. Links Connect with Juliana on LinkedIn (awesome account to follow)Check out OmniconvertCustomer lifetime value course Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.