130: The Marketing Metrics That Matter
Growth Marketing Toolbox - A podcast by Nicholas Scalice | Founder of GrowthMarketer

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On this episode, we discuss some of the most important metrics every marketer should measure, such as Customer Acquisition Cost and Customer Lifetime Value.
Chase Hughes is a partner of Vartheta, a web and mobile development company that builds goal oriented websites and software applications. They've worked with a lot of impressive startups and Fortune 500 companies in the US and abroad.