#25 How to reinvent a fashion product

In this episode of the Growth Show we have the pleasure to talk with Anna Rauch & Alex Tymann, both Co-Founders of Hēdoïne, a DTC (direct to consumer) fashion brand for tights. We are talking with Anna & Alex about: the beginning of her journey and why they decided to reinvent tightstheir biggest challenges in building a fashion brandhow Hēdoïne markets itself and how Anna & Alex built the brand itselfhow their work changed in times of the pandemic Covid-19and much more More about Anna Rauch: 10 years in banking at UBS, Morgan Stanley and Citigroup in Frankfurt, Singapore and London with roles across COO Office, Product Management and the Innovation Lab. Exit to run EMEA Partnerships & Enterprise Suppliers for FinTech scale-up C2FO helping companies optimize their working capital and driving marketplace expansion. More about Alex Tymann: 5 years restructuring consulting at PwC assessing distressed companies business models and helping turnaround.  Exit to become the CFO of a tech startup, later venture building experience as VP Strategy & Operations for an incubator helping startups to build business models, strategy and raise funds.