073: We Are Not In Products or Services Businesses But...
Growth Strategist Podcast With Wilson Komala (Kingsmaker) | Marketing | Personal Development - A podcast by Wilson Komala
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073: We Are Not In Products or Services Businesses
🤔 Just this simple change in mindset will change your perspective and BLOW YOU AWAY 🤔
I don't think product or service businesses should exist because there is NO SUCH THING.
In fact, all businesses are in one industry only, and that is customer business. That's the mindset you should be having.
The reason why I say that is because the core of your actions should be your customer. Base everything around that customer. To do that, you have to understand them inside out.
That's your target audience. Run your business with the mindset of serving them. Business might be slow at the start, but consumers can tell which company actually cares about them. 👍🏻
Make them feel like buying from you is a STEAL. They will rope in their friends and family to buy from you because you care, unlike all the nameless heartless corporations out there!
Listen in to learn more!
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