How To Expand Your Client Base (with Anamargarita Baasch of Baasch Gallegos Architects)

#14: Anamargarita Baasch, a Venezuelan architect and firm owner now practicing in the US, joins us to discuss overcoming the challenges of outreach and building a diversified client base. We delve into proactive networking strategies and the potential of targeting niche markets in high-end residential and commercial projects.We dive into:→ Strategies to help overcome the reluctance to call strangers→ Setting a regular time for outreach activities→ Why you need to choose a specific market focus for the next six months→ Preferences between high-end residential and commercial projects → The power of emotional elements in marketing messaging → The role of contractors in outreach and business development strategies → How to leverage existing networks→ The benefits of targeting the Latin American community for high-end residential projects(03:20) How a reliable revenue source supports the firm’s growth success.(07:48) Why Latin American architects attract local family clientele.(10:31) Find market traction first, then focus and scale.(15:19) Focus marketing efforts on one service area.(23:44) Quality versus quantity leads.(27:19) Identify your market and the power of networking and cold outreach.(29:00) Why building relationships with contractors is mutually beneficial.(31:44) Collaborating on smaller projects with high-end firms.(36:42) The goal is 5-10 projects annually for growth.(38:52) Why your outreach needs to be consistent.GROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORS🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.