Don Norman: Putting the User Back in User Interface

Don Norman is a professor at UC San Diego and the founding director of the Design Lab at UC San Diego. He is a renowned expert in design, usability, and cognitive science. Don authored several influential books, including "The Design of Everyday Things" and "Design for a Better World." Key Takeaways: Human-centered design should evolve into humanity-centered design, considering the impact on the environment, society, and all living things. The circular economy, which focuses on reducing waste and reusing materials, is a crucial aspect of humanity-centered design. Collaboration and the involvement of diverse perspectives, including young entrepreneurs, are essential for effective design. Solutions to environmental challenges, such as plastic pollution, can be found through innovative approaches and the implementation of new technologies.