Jennifer Aaker and Naomi Bagdonas - Authors of Humor Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)

Humor in business? Absolutely! This week on Guy Kawasaki's Remarkable People, Guy spoke with the co-authors of Humor, Seriously: Why Humor is a Secret Weapon in Business and Life (and how anyone can harness it. Even you.) Jennifer Aaker and Naomi Bagdonas. They shared their stories and research based on their popular class at Stanford's Graduate School of Business. The pair believe that humor is an effective and under-leveraged tool for power, offering a competitive advantage against peers, higher retention rates of employees, innovative solutions, and teams that are more resilient to stress. In this episode, you'll learn: What stories get laughs Why jokes start with trust and authenticity And why you should bring your weekend laughter to work