How Can a Book Transform from Words on a Page to a Beacon for Your Brand?

Business Story Of The Week - A podcast by Shaahin Cheyene

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In this episode, we dive deep with Melanie Herschorn, a book marketing and publishing strategist, as she explores how a book can be more than just words on a page—it can become a powerful beacon for your brand. Discover the secrets behind transforming your book into a marketing tool, overcoming self-doubt, and leveraging your unique experiences to make a big impact. Tune in to hear Melanie’s insights on writing, publishing, and marketing your book effectively!#shaahincheyene #joshlaurie #businessstoryoftheweek #bookmarketing #authorjourney #storytelling #publishingtips #bookimpact #brandbuilding #overcomingobstacles #repurposecontent