47 - Play for the Long Term
The Innovator's Mic - A podcast by March Communications
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In an interview with March Managing Director Cheryl Gale, Laura Tomasetti, CEO and founder of 360PR+, covers her path to becoming one of PR's top leaders, from her beginnings in ad copywriting, to her stops at agencies in Washington, D.C., and Boston, to her in-house experience at Hasbro.
They also talk about why PR is growing in importance as CEOs because more conscious and concerned about their own reputation, and the reputations of their brands. And they discuss the value of relationship building in communication, the intersections between content, digital, social, advertising and PR, and the skills they look for when recruiting for comms talent.
LINKS:
- Follow Laura and 360PR+ on Twitter: @Laura360 and @360PRPlus
- Follow Hacks and Flacks on Twitter: @hacksflacks
- Follow Hacks and Flacks on Instagram:@hacksflacks
- Follow our Facebook Fan Page: Hacks and Flacks Podcast
- Follow March Communications on Twitter:@MarchComms
- Visit the M+PR Nonsense blog: MarchComms.com/blog
Subscribe to Hacks and Flacks on iTunes, Stitcher or Google Play today. The show’s music is provided by Job Creators. Check them out at JobCreatorsBand.com!
