5 - Three PR Pros Look Back on One Year Amidst COVID-19

Just over one year ago, the first widespread lockdowns due to Covid-19 outbreaks went into effect across the US. Since then a lot has happened for organizations and their PR & marketing plans.  March Senior Account Executive, Tom Korolyshun, spoke with three March account leads about how objectives evolved and strategies shifted under unknown and constantly changing circumstances. The crew discussed what changed for their accounts as a result of the pandemic, learnings from the last year, and the lasting impact on PR and marketing as we move forward.