56 - Chris Penn on Data Science for Marketing and Public Relations
The Innovator's Mic - A podcast by March Communications
Categories:
Chris Penn, co-founder of Trust Insights and an authority on analytics, digital marketing and marketing tech, joins Hacks and Flacks to tell us about the latest advancements in data science for marketing and public relations. We discuss artificial intelligence and machine learning for marketing, the connection between SEO and PR, and he provides some definitive answers on some of our team's lingering PR and marketing questions - like what's the rule around duplicate content and keyword density?
links
- Check out Chris's latest book, AI for Marketers (Second Edition) at AIforMarketersBook.com
- Find free courses from Google Analytics and HubSpot
- Find free statistics courses on MIT OpenCourseWare
