61 - Planning An Effective Content Strategy for Events
The Innovator's Mic - A podcast by March Communications
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Going to a trade show? Putting on your first corporate event? Well, then you must have a well-thought content strategy already planned out... right? If the answer is no, this podcast is for you. We talk to content marketing expert Robert Rose, Chief Strategy Officer at The Content Advisory, to get his tips on how to plan and execute on an effective content strategy for events.
As he explains, most companies don't leverage their events for the ongoing content that they can provide. He's got advice on how to create great material before, during and after a show, including some lessons learned from putting on the Content Marketing Institute's annual Content Marketing World show.
show notes
- 69% of B2B companies plan to increase their budget for in-person events this year https://welcome.bizzabo.com/b2b-tech-trends-2019
- 76% of B2B marketers think events are their most successful top-of-the-funnel demand gen tactic. http://view.ceros.com/g3-communications/dg093-surv/p/1
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