64 - Lessons in Corporate Event Planning from the Affectiva Summit

In October 2019, March supported our client Affectiva at their third Emotion AI summit, which explored a human-centric approach to AI with leaders from across the industry. In this episode, we talk with Affectiva Events Manager Ashleen Bershad and March Account Supervisor Hailey Melamut to discuss the ins and outs of corporate event planning. They share tips on how to stay on-schedule and on-budget, maximize your event ROI with content, and talk about the pivotal role PR and comms agency can play in supporting a client event.