70 - The power of visual storytelling in marketing and communications

It's an old trope, but there's a reason why people say "a picture is worth a thousand words." Visual images tell a powerful story: human brain processes images 60,000 times faster than text, and research shows images are much more persuasive than text alone.

Shlomi Ron, CEO of Visual Storytelling Institute, understands the power of visual storytelling. He turned his passion for Italian cinema into an agency that works with clients to help them harness the effectiveness of visual media. On today's show, he explains how visual stories can help brands stand out in a crowded marketing landscape, and explains some of the core principles that make up great visual stories.

Shlomi also hosts the Visual Storytelling Today podcast and runs the Italian cinema blog cafe Pellicola.