71 - How PR and Media Are Working Together in Tough Times

Tech media expert Sam Whitmore has been producing in-depth coverage of the impact of the coronavirus pandemic on the tech media. You can read all of his coverage over at mediasurvey.com. Today he joins the show to tell us how the tech media is handling the crisis, how coverage has changed, and what PR professionals should expect when they engage reporters.

March Vice President Kelly O'Brien covers the PR and brand side of the equation. What are some of the dos and don’ts around engaging journalists, which brands are rising to the occasion during this tense time, and how will this all shake out in the long run for our industries?