74 - Book Marketing 101: Behind the Scenes of the 'Girl Decoded' Launch

The team here at March has been reading Girl Decoded: A Scientist's Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology, the memoir by March client, and Affectiva CEO Rana el Kaliouby, along with co-author Carol Colman. On today's podcast, March Account Supervisor Hailey Melamut discusses her unique role as the book launch manager, which placed her in the middle of the book publishing, distribution, and promotional process. It's a behind the scenes look at what goes into book marketing. Our chat also offers valuable lessons in how to pivot - Rana's book was published on April 21, which meant that many of the promotional activities occurred during the COVID-19 outbreak, which naturally meant a lot of big changes to the marketing plan. Find out what they did to make it all work.