Adelyn Zhou, Founder & Head of Marketing, Topbots | EP 126

Adelyn Zhou is the cofounder and Head of Marketing at Topbots. Adelyn is a seasoned technology leader with experience at Nextdoor, Eventbrite and Amazon. She has spoken at SXSW, Harvard Business School, Launch Festival, Growth Marketing Conference, 500 Startups, and more. She is a frequent contributor to VentureBeat, Forbes, Wired and other publications. Adelyn began her startup career by joining an up and coming company called Diapers.com which was later acquired by Amazon. Following that experience, she continued to build her career as a growth marketer joining startups like Eventbrite and NextDoor - where she helped significantly grow the reach of the platform. Moving back to New York, Adelyn started her own growth consultancy, before launching Topbots - a community for the best bot news. Adelyn joins us to share her story, how she got into startups, what it was like growing Diapers.com and being acquired by Amazon, some strategies Adelyn uses to approach growth based on the stage of a startup, why she’s so interested in bots, and much more!