Andy Carvell, Partner, Phiture (ex-Soundcloud Growth) | Ep 172

Andy Carvell is the author of the Mobile Growth Stack and a Partner at Phiture, a mobile growth consultancy. Andy began his career as a mobile game developer with Nokia, where he created several games like Space Impact which was preloaded onto 150M+ devices. He then later led several different teams at Soundcloud as they transitioned from a web only application to mobile platforms. While leading growth and retention, Andy developed the Mobile Growth Stack as a framework for thinking about all the potential channel tactics and how they related back to high level business objectives or business verticals. The wide spread awareness gained around the presentation and sharing of the framework launched Andy and his co-founder Moritz Daan into the next phase of their careers with the launch of Phiture. Andy joins us to share his story, how he got into startups, what it was like leading several growth teams at Soundclound, what motivated him to create the Mobile Growth Stack, what it was like launching Phiture, some of the most common mistakes Andy sees others making when it comes to growth, and much more.