John Doherty, Founder, Credo | EP 162

John Doherty is the founder of Credo, a platform for connecting great businesses with the best vetted digital marketing consultants and agencies. He took a side project that started as a spreadsheet from a $50 dollar referral commission to a SaaS marketplace that has tripled its annual run rate. Before diving into a startup of his own, John worked at Distilled in NYC, and later joined Zillow. There he focused on growing Hotpads into their #2 brand. Starting off with a team of 1 - John quickly grew his organization to 8 people in just 12 months, increasing their listings’ visibility by 200%. John joins us to share his story, what it was like running a nimble team inside a larger real estate company, some challenges to rapidly growing a team, how he took Credo from a spreadsheet to a full time company, some of the biggest challenges he had to face over the last 3 years as the business model evolved, and much more.