Committed or Interested with Heather Lahtinen

044 - This week, I welcome back my business-bestie and fellow Hair of the Dog coach, Heather Lahtinen. As always when Heather's on the podcast, it's a lively episode that encourages you to ask yourself big questions. This time we're talking about what determines whether or not you'll succeed as a pet photographer—no big deal, right? 😉      What To Listen For: The enormous difference between being interested and being committedWhy you should factor hedonic adaptation into your business plans Deep thoughts on the topic of comfort, from someone who regularly chooses miseryWhat's going to save you when—not if, but when—the going gets hardThe excuse Heather will eviscerate, if you ever try it with her :) If after listening to this episode you're ready to double-down on your commitment to growing your pet photography biz, head over to the Hair of the Dog Elevate application. Enrollment is open for just a few more days—and there's no better place for getting the support you need to build the business you want. Resources From This Episode: Hair of the Dog Elevate (enrollment ends Thurs, 12/17!)Innercise, by Jon AssarafHair of the Dog AcademyHair of the Dog Facebook groupFlourish AcademyGET YOUR FIRST BIG WIN WITH COMMERCIAL PET PHOTOGRAPHY - Join us here! JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.