Finding your Purpose with Marika Moffitt

143 - Longtime listeners will remember Seattle photographer Marika Moffitt from her earlier appearances on the podcast, under the brand Dirtie Dog Photography. A series of personal events in the past year rocked Marika's world, prompting her to rethink her reasons for being in business. Follow along this week as Marika talks about the birth of Soul Dog Creative, the new brand that reflects her deeper purpose. We also chat about the journey from part-time to full-time photographer, connecting with your clients, and offer advice for those of you just starting out.    What To Listen For:A common roadblock to starting your business—and how to avoid itThe first step in determining your ideal clientWhy Marika built her entire business around just one single productHow to access your internal search engineThe project that expanded Marika's customer baseIf you're a new business—or a not-yet business—you'll find plenty in this episode to inspire you. And if you've been around a while and are considering a rebrand, you definitely don't want to miss this week's podcast!Resources From This Episode:Soul Dog Creative on InstagramMarika's soon-to-be-reborn websiteSoul Dog Journey Project (52 weekly prompts)Episodes 8, 33, 40 with Marika MoffitEpisode 142: Let's Make Instagram Fun Hair of the Dog AcademyFree Hair of the Dog CommunityHair of the Dog ElevateGET YOUR FIRST BIG WIN WITH COMMERCIAL PET PHOTOGRAPHY - Join us here! JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.