Let's Get some Press with Zoe Hiljemark

182 - I know it's nice to think you can just put up a website, post a few times on Instagram and get found by tons of clients. I sure wish it was that easy. It isn't. You have to actively market your pet photography business to get found. One of the best ways to do that, according to Zoe Hiljemark, is local PR. Public relations. AKA earned media. We're talking about getting your name and work out there in your community through local news medi...