Replay - Ep. 109 - Why You Can't Ignore Video with Shelley Paulson

We are in the middle of a replay series where we are re-releasing some of our favorite podcast episodes that are specifically by our upcoming speakers for the Hair of the Dog Summit, which will run from Sept. 13-15.In this replay, we bring back Shelley Paulson and her episode where we talked all about the need for video in our business.___________109 - Earlier this year, head of Instagram Adam Mosseri announced that IG is no longer a photo sharing app. Cue the record scratch. Say wut?? If you've spent a minute on social media lately, the pivot to prioritizing video comes as no surprise. Equine photographer Shelley Paulson has been watching the trend develop for years, which is why she started dabbling in video creation back in 2014. This week, Shelley joins me to talk about what's changed in the world of video, and how you can take advantage of video's emotional power—both for increased reach in your marketing efforts and to create a better experience for your clients.   What To Listen For: How standards for video production have shifted in recent yearsThe most challenging part of offering video to clientsIdeas for mixing stills and videoHow to leverage video for commercial opportunitiesWhat Shelley predicts for the future of video and technologyResources From This Episode: Shelley Paulson PhotographyShelley Paulson on FacebookShelley on InstagramAdobe Premiere RushAnimotoRemco Veurink Equestrian on IGHair of the Dog Summit Hair of the Dog Academy Free Hair of the Dog CommunityHair of the Dog Summit (Sept.13-15)JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody