Soul Aligned Marketing with Lucy Baum

207 - The idea of work-life balance is a myth. We don't ever really balance the many facets of our lives: our businesses, our families, our health, our free time, etc. We give enough attention to each one just to keep going every day. That, my friend, is not balance. That is just surviving. Instead of looking for balance, my friend Lucy Baum says, we should be looking for consistency and steadiness. Lucy, the head cheese at ShineSparkL, a marketing and business education platform for photographers, joins me on the Hair of the Dog podcast this week to chat mindset, intuition and intention to help you approach your business from a perspective that integrates all aspects of your life.  What to listen for 7:42 Why we shouldn't take it personally when someone says "no" to us 10:03 How Lucy's five-pillar approach to marketing aligns with the five koshas 18:29 The power of listening to your intuition 31:55 How to turn fear into something positive 46:58 What is stopping you from advancing in your business Lucy is a champion for recognizing that everything we do – whether it's work-related or personal – contributes to our life's work. Rather than seeking "balance," we should create a steadfast approach where all aspects of our life support each other. That's when we can really feel good about our pet photography businesses and see our pet photography businesses take off!  Where to find Lucy ShineSparkL Facebook Instagram GET YOUR FIRST BIG WIN WITH COMMERCIAL PET PHOTOGRAPHY - Join us here! JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.