What's Holding Photographers Back from Email Marketing with Heather Lahtinen

204 - Have you ever sent an email and felt immediately deflated when a couple of people hit that ol' unsubscribe button?Have you ever had a little panic attack and thought, "I'm bothering these people and I suck at this."Let's take a deep breath right now and remember that when people say "no" to you, it's about them and their story, not about you and your story.Aaaaaaand let's also consider those people who didn't unsubscribe. They are actual humans who WANT TO HEAR FROM YOU.On this week's episode of the Hair of the Dog podcast, Heather Lahtinen and I tackle the subject of email marketing and why you need to start a list and connect with it.What to listen for2:08 The power of your email marketing7:24 How to create value with your email content12:11 What holds many pet photographers back from emailing their list18:15 Why people unsubscribe from your list28:20 How to connect with your potential clients via emailStarting an email list and keeping those potential clients engaged is a marketing non-negotiable for your photography business.Don't let fear hold you back. Eat the frog and get to emailing your people!Comment on the 'Gram and let me know what's holding you back.Connect with HeatherFlourish AcademyFlourish Academy on IGFlourish Academy on FBGET YOUR FIRST BIG WIN WITH COMMERCIAL PET PHOTOGRAPHY - Join us here! JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.