2019 CRC Series - Emily Palmer Brown - Wells Fargo

Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Emily Palmer Brown, VP of Digital Manager at Wells Fargo. Find Emily Online: LinkedIn: www.linkedin.com/in/emily-palmer-brown-5b76648 Email: [email protected] Website: www.wellsfargo.com Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  [00:00] Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes. [00:32] We are live today at the CRC, which is corporate research event in association with the Insights Association, and we are on the exhibit floor. Cocktails have been flowing. I'm one deep. Emily brought it to me. Emily Palmer Brown with Wells Fargo, thanks for being on the podcast. [00:51] It's my pleasure. [00:52] So, tell me a little bit about what you're going to give in the presentation. [00:55] So, my partner, Sharon, and I are going to be talking about bringing the human to life in market research. Oftentimes people will do quantitative research and develop market segments. And what we're presenting on is how to illustrate and illuminate really the humans in there with retail personas or consumer personas or experienced personas and how people can create their own, how we care for and nurture and create ours, how we use them day to day. [01:28] So, personas in the context of like marketing or…? [01:32] Yeah, that's a good question. So yes, in any context really. So, we primarily support the digital design experiences. So that's product line of business as well as designers. And Marketing Wells Fargo is an enormous organization. [01:50]