2019 CRC Series - Joe Beier - GfK

Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Joe Beier, EVP of Shopper and Retail Strategy at GfK. Find Joe Online: LinkedIn: www.linkedin.com/in/joe-beier-2006545 Email: [email protected] Website: www.gfk.com Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  [00:00] Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes. [00:32] Hi, this is Jamin. You are listening to Happy Market Research Podcast. My guest today is Joe. GfK is the name of the company. He's been on a podcast already. He’s got a little bit of wine left in his cup. We are at CRC insights Association’s client-side event, and you gave a presentation today. [00:48] I did. [00:49] Give us a little bit of highlight. [00:50] We were talking about trust, the whole issue of consumer trust and how there are so many challenges to that space right now and how we're really in a unique era of trust just eroding very, very quickly and being challenged from so many different quarters. As dark of a journey as we knew it would be, we thought it was important to lay out what that landscape looks like today and some of the key factors and bring it home with a little more of an optimistic view in terms of some of the things that we extract from those learnings that we think can be good guidelines for folks that are trying to manage brands or create trusting relationships with consumers, rule rules of the road, if you will, to operate by. So, we laid out the challenges and then a little bit of what you might want to think about doing about it for some recommendations. [01:41]