Ep. 211 - Anne Beall - Three Ways to Leverage Emotion to Create Brand Promoters

Today, my guest is Anne Beall, CEO of Beall Research. Beall Research specializes in leveraging the theory behind Psychology, Sociology, History and other disciplines to develop actionable insights. Prior to founding Beall Research, Anne has had a storied education career, having received her M.S., M.Phil. and Ph.D. degrees in Social Psychology from Yale University. Find Anne Online: LinkedIn Website: Beall Research Find Us Online: Social Media: @happymrxp LinkedIn This Episode's Sponsor: This episode is brought to you by Attest.  Attest is the powerful, easy-to-use SAS platform that connects businesses to over one hundred million consumers in 80 countries on demand in just a few clicks.  Ask your burning questions, select who you want to answer them, view actual insights that help you grow your business. Join the hundreds of leading brands who already utilize the power of Attest’s scalable, intelligent platform.  Contact Attest today at http://askattest.com/happymr or find the link in this episode’s show notes. [00:00]   On Episode 211 of the Happy Market Research Podcast, I’m joined by Anne Beall, but first a word from our sponsor. [00:09] This episode is brought to you by Attest.  Attest is a powerful, easy-to-use SAS platform that connects businesses to over one million consumers in 80 countries on demand in just a few clicks.  Ask your burning questions, select who you want to answer them, view actual insights that help you grow your business. Join the hundreds of leading brands who already utilize the power of Attest’s scalable, intelligent platform.  Contact Attest today at http://askattest.com/happymr or find the link in this episode’s show notes. [00:56] Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  My guest today is Anne Beall, founder and CEO of Beall Research. Started in 2003, Beall Research is a strategic, marketing research firm based in Chicago that services some of today’s top brands.  Anne holds a Ph.D. from Yale and has worked at the Boston Consulting Group. Anne, thanks very much for being on the Happy Market Research Podcast today. [01:20]   Hey, thanks for having me.  It’s my pleasure. [01:23]   Like to start out with a understanding of where you grew up, your parents, and then also your journey into market research. [01:33]   Sure.  So, I grew up in Worcester, Massachusetts, which is a city of about 180,000 people outside of Boston.  My parents were professors. So my dad was a professor of chemistry at a local college. Yeah, my early days were basically pretty uneventful, except for I lived in New Zealand for a year.   My entry into market research happened after I finished my Ph.D. I studied social psychology, and I didn’t want to be an academic. I really wanted to do research that would make a difference.  And so, I ended up at several companies but eventually was at the Boston Consulting Group, where I headed up the market research function for the Chicago office. My whole impetus for doing market research was just to do research that would make a difference.  I had an academic degree.