Ep. 212 - Priscilla McKinney - 4 Marketing Hacks Anyone Can Use to Improve their Marketing

My guest today is Priscilla McKinney, President of Little Bird Marketing.  Little Bird Marketing is a well-respected, full-service ad agency founded in November 2009.  They use design and marketing to showcase clients as experts in their field by making unexpected connections. In 2014, Priscilla started a podcast, Ponderings from the Perch where she covers a variety of topics, including marketing techniques, current events, and thought leadership in our space.   Find Priscilla Online:  LinkedIn Website: LiTTLE Bird Marketing Find Us Online:  Social Media: @happymrxp LinkedIn This Episode’s Sponsor: Today’s podcast is sponsored by Schlesinger Quantitative, your trusted provider of global online surveys that drive the best decisions for success in the marketplace. Schlesinger Quantitative has built an entire division of experts with extensive online research experience and an unparalleled understanding of quality drivers across panel, sample, and data. [00:00] Hi, I’m Jamin Brazil, and you’re listening to Episode 212 of the Happy Market Research Podcast.  My guest today is Priscilla McKinney, President of Little Bird Marketing, but first a word from our sponsor.   [00:14] Today’s podcast is sponsored by Schlesinger Quantitative, your trusted provider of global online surveys that drive the best decisions for success in the marketplace.  Schlesinger Quantitative has built an entire division of experts with extensive online research experience and an unparalleled understanding of quality drivers across panel, sample, and data. [00:40]   Hi, I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  My guest today is Priscilla McKinney, President of Little Bird Marketing. Little Bird Marketing is a well-respected, full-service ad agency founded in November 2009.  They use design and marketing to showcase clients as experts in their field by making unexpected connections. In 2014, Priscilla started a podcast, Ponderings from the Perch where she covers a variety of topics, including marketing techniques, current events, and thought leadership in our space.  Priscilla, thanks very much for joining me on the Happy Market Research Podcast today. [01:16]   Oh, I am so just absolutely excited to be on, and we got connected through some very cool people.  And so, I only like to know cool people who know cool people. That’s how I work. So here we are. [01:30]   Ah, that’s awesome, and the world is full of cool people, right?  That’s probably one of the neatest things that I, discoveries I guess that I have gone through over the last 20 years, is that every person has a story.  The sooner that we can move away from judging and moving towards a place of embracing and understanding, “Gosh, they’ve got a reason why, etc.,” then it all of a sudden creates this concept of inclusion and embracing as opposed to the other direction.  I think this is one of pieces I teach a course in the MBA department here at Fresno State on entrepreneurship. And in that course, I actually tell them look around, take note of the people that are in the class because many of them are going to move into high level positions over the next 15 years, right?