Ep. 215 – IIeX NA 2019 Conference Series – Adriana Rocha - eCGlobal Research Solutions

Happy Market Research Podcast - A podcast by Jamin Brazil

Categories:

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Adriana Rocha, Founder and CEO of eCGlobal Research Solutions. Contact Adriana Online: LinkedIn eCGlobal Research Solutions [00:00] My guest is Adriana Rocha, eCGlobal Solutions.  Adriana has been a mainstay inside of the market research industry, focusing on a couple of big companies:  GMI, Rob Monster, back in the early days. Those of you who are old enough know he has turned into GMI at Lightspeed and now, I think, just Lightspeed.  Those of you that are in Latin America know who she is. Her company is growing rapidly. She really breaks down their core value prop and how they’re bringing value to their customers consistently by creating innovation through HBO GO panels, leveraging trending shows, and using non-traditional incentives like badges to certify community members as experts.  This is a great episode. Understanding entrepreneurship also through the lens of a woman in context of being a software engineer, entrepreneur, and CEO. I hope you find a lot of value and fun in it. And as always, please take the time to share this episode. Have a great day. [00:59]   My guest today on the Happy Market Research Podcast is Adriana with eCGlobal.  Thanks for being on the show. [01:07]   Thanks, actually, I’m really happy to be here today.  My pleasure. [01:14]   Thank you.  So, we are live at IIEX.  There’s a lot of activity going on everywhere; it’s a little bit chaotic.   What do you think about the show so far? [01:23]   IIEX for me is always a great show to meet new people, find out about new players in the industry, see what’s going on, and also catchup on some great presentations as well. So yeah, thus far, I think it’s really good, great conference so far.   [01:39] So, we are doing a unique interview.  Normally, I do like these bit-sized snippets, but I’ve been really excited about eCGlobal as an organization, which, by the way, in all full disclosure is not a sponsor of the show or anything like that.  I mean I’ve just been watching what you guys have doing in Latin America, and I feel like it’s really germane and relevant to a need I’ve been seeing surface inside of market research in general. So, I’ve wanted to do a long-form interview with you, which is what we’re going to do today.  So it’s going to be slightly different than the other ones that I’ve done connected to IIEX or any other trade show for that matter. So we’re going to go ahead and get started with our trademark question. Tell me a little bit about your parents. What did they do and how did that impact your career in market research?   [02:25] Yeah, so my father, he’s a doctor, and he’s an entrepreneur.  He founded one of the first children’s hospital in the city that we live almost 50 years ago.  And that hospital has become a reference in terms of pediatrician medical sciences there in Brazil.  And it’s very inspiring for me not just because of his success as entrepreneur but also because of his patience for what he does and also about the mission:  having a greater purpose of being an entrepreneur; helpin...